Managing Up & Influence

Influencing upward and across the organization — sustained campaigns, coalition-building and diagnosing what executives actually need from an interaction.

Also known as: Issue selling, issue selling, Buy-in, buy-in, managing up, Ally / blocker / fence-sitter, Small wins, Restraining forces, Reassurance, pain points

How authors use it

Oldest first (extraction date when no publication date is known).

AuthorTheir termTheir meaning
How to Convince Your Boss They Need a Coach
Marlo Lyons · 2026-03-27
pain pointsFrustrations the executive has explicitly voiced about business challenges (alignment, board pressure, transformation stalls).
When an Executive Asks You an Unexpected Question
Melody Wilding · 2026-05-05
ReassuranceAn executive's need to confirm that a situation is under control and there will be no surprises — the question 'Is this under control?' expressed indirectly through specific factual questions
Getting Buy-In for Your Next Big Idea
HBR.org · 2026-05-20
Issue sellingAshford's research construct: the sustained, multi-stage process by which a sub-executive surfaces an issue, frames it, gathers coalition, and gets organizational attention/resources. Treated as a campaign, not an event.
Getting Buy-In for Your Next Big Idea
HBR.org · 2026-05-20
Buy-inActive commitment of resources, time, and political cover, not verbal assent. Speakers explicitly distinguish nodding-along from buy-in.
Getting Buy-In for Your Next Big Idea
HBR.org · 2026-05-20
Restraining forcesSpecifically, the perspectives, fears, and losses that make particular stakeholders block a change. Identifying them is a precondition for reframing.
Getting Buy-In for Your Next Big Idea
HBR.org · 2026-05-20
Small winsKarl Weick's idea, used here as a tactic: shrink the ask so it is approvable, generate momentum, attract additional allies through observable outcomes.
Getting Buy-In for Your Next Big Idea
HBR.org · 2026-05-20
Ally / blocker / fence-sitterThree stakeholder categories to map before selling. Strategy: 'mobilize allies to influence fence-sitters to pressure blockers' — never confront blockers directly.

Documents (10)

Propositions touching this concept (18)

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